Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the secrets of consumer behaviour with our comprehensive Consumer Behaviour Course, designed for marketing professionals keen to excel. Dive into strategic marketing recommendations, mastering pricing, distribution, and promotion tactics. Explore the psychological and cultural factors influencing consumer decisions, and stay ahead with insights into smartphone purchase trends. Enhance your skills in market research techniques, including qualitative and quantitative methods, and develop precise consumer profiles through demographic and psychographic segmentation.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with people already working in the field? At Apoia, this is possible
Access open sessions with various professionals
Expand your network
Exchange experiences with specialists from other domains and overcome your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master pricing strategies: Optimise pricing for maximum market impact.
Craft persuasive promotions: Design compelling advertising campaigns.
Analyse consumer psychology: Decode motivations and decision-making.
Conduct market research: Utilise qualitative and quantitative methods.
Develop consumer profiles: Segment audiences for targeted marketing.