Unlock the potential of Search Engine Optimization (SEO) with our SEO 101 Course, especially designed for digital marketing professionals looking to upskill themselves. Dig deep into the fundamentals of SEO, starting with understanding why it's important for businesses and then mastering on-page optimization techniques like header tags and using keywords effectively. Learn how to analyse competitors, improve your website's performance, and make the most of Google Analytics. With practical tips on local SEO and keyword research, this course will give you the tools to achieve real, measurable success and shine online.
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Strengthen the development of the practical skills listed below
Master the basics of SEO: Understand how SEO plays a vital role in digital marketing success.
Carry out competitor analysis: Spot and analyse the SEO strategies your competitors are using.
Optimise your on-page SEO: Improve your content using keywords, tags, and meta descriptions.
Put technical SEO into action: Make your site faster, mobile-friendly, and well-structured.
Measure how well your SEO is doing: Use analytics to keep an eye on performance and fine-tune your strategies.