Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What I will learn?
Unlock the potential of Search Engine Marketing with our SEM Course, designed for communications professionals keen to get ahead. Delve into keyword research, mastering valuable keywords and the tools to use. Learn about budget planning, cost-effective approaches, and the basics of SEM. Measure how well things are going with key indicators and line up KPIs with business aims. Have a look at the competition and put together ads that grab attention. This short, top-notch course will give you the hands-on skills to improve your marketing campaigns and get results.
Live mentoring rooms weekly
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Get to grips with keyword research: Pinpoint valuable keywords for effective targeting.
Optimise SEM budgets: Sort out resources for campaigns that don't break the bank.
Size up the competition: Take stock of market approaches to get a competitive edge.
Put together ads that grab attention: Write headlines and descriptions that get people clicking.
Keep an eye on SEM performance: Use tools to match KPIs to business objectives.