Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of search engine optimisation with our SEO 101 Course, designed for digital marketing professionals keen to boost their skills. Dive into the essentials of SEO, from understanding its importance for businesses to mastering on-page optimisation techniques like header tags and keyword usage. Learn to analyse competitors, optimise website performance, and leverage Google Analytics. With practical insights into local SEO and keyword research, this course equips you to drive measurable success and stand out in the digital landscape.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clarifying your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various industry professionals
Expand your network
Share experiences with specialists from other areas and tackle your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master SEO fundamentals: Understand SEO's role in digital marketing success.
Conduct competitor analysis: Identify and analyse competitors' SEO strategies.
Optimise on-page SEO: Enhance content with keywords, tags, and meta descriptions.
Implement technical SEO: Improve site speed, mobile-friendliness, and structure.
Measure SEO success: Use analytics to track performance and refine strategies.